What is your “why” and does it still apply?

As an entrepreneur develops their business, going back to their why and seeing if it still applies can be a difference maker in the direction they travel. That’s got Teresa Clouston, executive vice-president of ATB Business¬†curious to know:¬†

What is your “why” and does it still apply?

  • In other words, how would we describe you in the paper? E.g. "CEO of XYZ Co." or "founder of ABCCorp"
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